![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/ae3d0641-97f7-4f57-a3bc-3e0347e24670_rw_1920.png?h=bdd74a728033e9aadf5560fff85ae3ab)
Coming up with a whole illustration style in an afternoon, is that doable? Well, yes! Let me show you how I go about it.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/899cd500-7bfb-47a6-ace3-9b01f6e6bbb9_rw_1920.png?h=7979d0c6ed0bdcacc13262fa07432cca)
The Spirits
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/3cf1bf83-0b17-4683-83c6-430ddd37a1bf_rw_1920.png?h=d5d859421b3d506db7191f2b92a939f7)
Backdrop images are very much kawaii with palm trees. I like a scrapbook feeling of it.
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/221a194a-9f01-4335-9fe8-6f15d9834a29_rw_1920.png?h=c9a7f18138e0d603159d094d5dda6896)
Stickers! Stickers! Stickers!
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/6d17966a-b541-49da-ac6d-c055891442b9_rw_1920.png?h=9317957d6d61a6d16429119d8e0aca07)
And topping it off with a postcard from the beach. All in all, about 8 hours in total. Thanks for hanging in here!
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/c3364023-369d-4a3a-9ce2-411428894fa5_rw_600.png?h=89aea1313d9e40cfd60f27da2546088b)
![](https://cdn.myportfolio.com/918164ee-9e7a-4b61-890c-419d250d6b26/ee732562-540f-4058-b398-1b61e2300cdc_rw_1200.jpg?h=f7b3b9ea2e03ee2cd7740c62f8f2258a)